Example story: the brand and figures are illustrative, not a real client.
Brightpath Budget · App / SaaS
2.4x more trial sign-ups from demo-first ads
Brightpath's ads explained features. We switched to showing the first result in three seconds, and trial sign-ups more than doubled.
- Ads delivered
- 60
- Trial sign-ups
- 2.4x
- Period
- 8 weeks
The client
Brightpath Budget is a budgeting app with a free 14-day trial, sold on TikTok and Instagram.
The challenge
Their ads listed features. People scrolled past before seeing what the app actually does.
What we made
60 ads over eight weeks: screen-led demos, before-and-after splits and an objection carousel answering 'but I'm bad with money'.
The results
Trial sign-ups rose 2.4x at the same budget, measured in their app analytics. Demo-first ads won six of the eight weekly tests.
What's next
Testing founder-to-camera ads for paid conversion.