Teardowns

Great ads, taken apart.

Every week we break down a well-known ad: the verdict, a scorecard, what we'd test next, and a dated prediction we come back to check.

Example teardowns: the brands and ads are illustrative, not real advertisers.

Latest

The three-second hook that stops the scroll

How a creator-led ad earns attention before the viewer decides to swipe.

A single image with one clear offer, and the design choices behind it.

How motion graphics carry a launch story without a spoken word.

Free. 48 hours. No call needed.