Meta ad creative serviceFacebook and Instagram ads, a new set every week.

Because Meta now decides what to show by reading the ad itself. Its retrieval system, which Meta calls Andromeda, shortlists a few thousand candidates for each person from everything that could run, and what gets an ad onto that shortlist is how distinct it is, not how precisely you set the targeting. Ten near-identical variants compete for the same people; ten different ideas reach ten different groups. That is why a drop is built as a spread of ideas rather than one concept in ten colors.

It is also why winners wear out: the people an ad suits see it, respond or do not, and the cost per result climbs. Our guide to Meta Andromeda explains the shift in Meta's own terms, and the one on creative fatigue shows how to read the signs in Ads Manager before the budget notices.

From your brief and a short study of your market: the objections in your reviews, what competitors lead with, which claims you can prove. Each idea is written down as a hypothesis before anything is made, with the principle it leans on, so when the results come in we know what they mean. A price anchor that wins tells us something a winning color never could.

The first drop spreads across different angles on purpose. The second narrows toward what moved. By the third or fourth, most of the drop is variants of a winner plus one or two fresh tests. How it works walks through the four steps and the board we keep for every account.

All of the ones a product brand uses: Reels and Stories at 9:16, Feed at 4:5, and 1:1 where an older placement still asks for it. Video is cut for sound-off viewing first, with captions burned in and the product visible early, because much of Feed is watched in silence. Statics get a single claim and a clean product shot; carousels are built card by card, so the argument reads in order even when someone swipes only once.

If you run Advantage+ campaigns, the mix of formats in one drop gives the system a real choice. Our static ad examples and carousel ad examples show the kinds of concepts we mean, each scored and taken apart.

Yes to the first: AI generates the frames and the motion, from a brief a person writes, and a person checks every file twice before you see it. That is how 12 or 30 distinct ideas a month cost what they do. On the second, an ordinary product ad on Meta has no box to tick, but Meta may add its own AI info label to some ads, and where a lifelike AI-made presenter appears the label can sit beside the word Sponsored.

We tell you which ads that applies to, and no AI-made presenter is ever passed off as a real customer. The full policy, platform by platform, is on how we use AI.

With the Sprint: 8 Meta and TikTok ads in 7 days, each testing one idea, sold once per brand so you can judge the work before a plan. After it, Starter delivers 12 ads a month with a monthly winners review, and Growth 30 a month with a weekly review and new variants of your winners.

Prices are published in GBP, USD and EUR on the ad creative pricing page, plans run month to month, and every ad you have paid for is yours to run anywhere, for as long as you like. Rejected by Meta? Tell us within seven days and it is remade free.