TikTok ad creative serviceNative video that earns its first second.

Specificity, speed and a reason to stay. The openings that hold attention name a moment the viewer recognizes (the drawer where chargers go to die), make a claim that invites doubt, or show the problem already happening. They do it inside the first second, in the words on screen as much as in the voice, and they promise something the rest of the video pays off.

Our teardown of TikTok ad hooks takes forty opening lines and eight concepts apart to show which principle each one leans on. The guide to hook rate explains how to read the first number TikTok and Meta give you about an opening, and what the published benchmarks do and do not tell you.

Because the feed is one continuous scroll of people talking to a camera, and anything that looks like a commercial is recognized and skipped before it has said a word. Native does not mean low effort. It means the grammar of the platform: a vertical frame, a face or hands close to the lens, text that appears as it is said, cuts on the beat, and an ending that arrives before the viewer looks for it.

We make polished, product-first video too, when the product is the story, and it still follows those rules. What we never make is a landscape commercial cropped to vertical with a logo in the corner.

No, and we would rather you heard it from us. The people in our UGC-style ads are AI-generated presenters, directed from a script a person wrote, showing your real product checked against your own photos. TikTok allows AI-generated content in ads when it is labeled, so every such ad is delivered with the label switched on in Ads Manager or a clear disclaimer of its own, and a presenter never claims to have bought or used the product. If a script quotes a review, it quotes a real one you hold and shows it as a customer's words read aloud.

When you want a human creator's own experience on camera, a creator marketplace is the right buy, and our page on the UGC ads service says when. The rest of the policy is on how we use AI.

Share each ad's spend, 2-second and 6-second views and cost per result from TikTok Ads Manager, and we read them next to how long each ad has run. An opening that holds over a body that does not gets a new body; a body that converts behind a weak opening gets three new openings; a winner that is tiring gets a fresh presenter, a new setting or a different first line while the structure stays.

On Growth those variants are part of every drop. On Starter the monthly winners review decides which ad earns them. A winning Meta ad can be re-cut for TikTok's pace as an add-on on any plan.

With a 10-minute brief and the Sprint: 8 ads in 7 days across Meta and TikTok, each testing one idea, so you can judge the work on your own product before a plan. Tell us where the ads will run and whether anything touches an election, politics or a social issue, because those facts decide which labels apply. The four steps are on how it works.

After the Sprint, Starter brings 12 new ads a month and Growth 30, both month to month, with prices published in GBP, USD and EUR on the ad creative pricing page. Every file is named by week, hook and size, yours to run on any channel for as long as you like, and remade free if TikTok rejects it and you tell us within seven days.