UGC ads serviceUGC-style ads without the creator chase.

User-generated content began as footage real customers filmed. UGC ads borrowed its look because the look works: a person, a phone-held frame, a problem told first-hand. Ours keep the look and change what is behind it. The presenter is generated by AI from a script a person wrote; the product in frame is yours, checked against your photos; the claims are yours, checked against your evidence.

We call it UGC-style, never UGC, because nobody in the ad used your product, and the ad says it is AI-made wherever the platform or the law asks. What you lose is a stranger's genuine first impression. What you gain is a new presenter, setting and hook every week, without sourcing, shipping or waiting.

A marketplace sells you access to people: you write the brief, pick the creators, ship the product, wait for footage, then edit, caption and size it for each placement, usually paying per video. It is the right buy when you want a real person's own experience on camera, a creator's audience, or footage to use on your own channels as a customer's voice.

We sell finished ads instead: the idea, the script, the edit, the copy and every size, planned as one weekly test rather than a video at a time, from one brief you fill in once. The fair comparison is cost per tested idea and the hours you still spend. Our comparison of a creative subscription vs UGC platform puts the published fees side by side.

On TikTok, yes: its ad policy allows AI-generated content when it is labeled, so each such ad is delivered with the AI-generated content label switched on at upload or a clear disclaimer of its own. On Meta an ordinary product ad has no box to tick, though Meta may add its own AI info label, and for a lifelike AI person it can sit beside the word Sponsored.

In the EU, an ad with a realistic AI-made person must say so under the AI Act, and we build that in unless you confirm the ad will not run there. In the US no general rule requires a label, but every claim must be true and no AI presenter may pose as a real customer. How we use AI keeps the rules by platform, in each source's own words.

When the point of the ad is a person's own experience: a founder telling the story, a customer with a before and after only they can show, a creator whose followers trust them, or a category where a first-hand account is what the viewer wants. It is also the better buy when you want footage to post as yours on your own channels, or a long-term face for the brand. Pay a creator then, and keep the rights clear in writing.

Use us for the volume around it: the weekly spread of hooks, angles and formats that finds which message works, which a single creator shoot cannot test. Many brands run both: the creator's film as the hero, our drop as the test bed feeding it new openings.

Fill in the 10-minute brief and book the Sprint: 8 ads in 7 days, UGC-style alongside statics and product-in-motion, so the UGC-style ideas are tested against other formats from the same brief. Our UGC ad hooks teardown shows forty opening lines of the kind we test.

After the Sprint, Starter is 12 ads a month and Growth is 30, each drop a mix of formats, month to month, with prices public in three currencies on the ad creative pricing page. Every paid-for ad is yours to run on any channel for as long as you like, off-brief ads are remade free within seven days, and how it works has the four steps in full.