Success stories
The problem each brand had, the ads that fix it, and what changes when a fresh drop lands every week.
Example stories: the brands and figures are illustrative, not real clients.
Northfield Coffee · Online store
Northfield's best ads had been running for months and were wearing out. Weekly drops of fresh, creator-led ads brought their cost per purchase back down.
Brightpath Budget · App / SaaS
Brightpath's ads explained features. We switched to showing the first result in three seconds, and trial sign-ups more than doubled.
Harbour Physio · Local business
A local clinic swapped polished stock ads for real faces and a clear offer, and bookings from Meta doubled within four weeks.
Studio North Academy · Course / digital product
Their ads listed modules. Switching to student portfolio pieces as the hook lifted enrolments within a single intake.
Ledgerline Bookkeeping · Service
Generic 'save time' ads became one specific, painful moment: the Sunday-night spreadsheet. Qualified leads got cheaper fast.
Planwell Templates · Digital product
Fast visual reveals of templates filling themselves in turned slow, explanatory ads into impulse purchases.
Concept work
Spec ads we made to show how we think. Each is labelled as concept work and carries the hypothesis it tests.
Hypothesis
Naming the price objection first lifts hook rate.
Hypothesis
Showing the first result in 3 seconds beats explaining features.
Hypothesis
A specific skill outcome outperforms a curriculum list.
Hypothesis
Showing the real team and street beats polished stock.
Hypothesis
A sharper statement of the problem earns more qualified clicks.
Hypothesis
Revealing the finished template quickly drives impulse purchases.
Hypothesis
A tight five-beat unboxing holds attention to the offer.
Hypothesis
Answering the top three objections in sequence lifts sign-ups.
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