Example story: the brand and figures are illustrative, not a real client.
Studio North Academy · Course / digital product
Enrolments up 58% by showing the finished work
Their ads listed modules. Switching to student portfolio pieces as the hook lifted enrolments within a single intake.
- Ads delivered
- 30
- Enrolments
- +58%
- Period
- 5 weeks
The client
Studio North Academy runs online design courses for career changers.
The challenge
Curriculum-led ads explained what students would learn, but not what they would be able to make.
What we made
30 ads over five weeks: portfolio reveals, week-one versus week-six comparisons and short student-style clips.
The results
Enrolments rose 58% against the previous intake at a similar budget, measured in their course platform.
What's next
Testing payment-plan messaging for the next intake.