Example story: the brand and figures are illustrative, not a real client.
Planwell Templates · Digital product
Return on ad spend up 1.9x in a month
Fast visual reveals of templates filling themselves in turned slow, explanatory ads into impulse purchases.
- Ads delivered
- 40
- Return on ad spend
- 1.9x
- Period
- 4 weeks
The client
Planwell sells planning templates for Notion and Google Sheets.
The challenge
Their ads walked through features slowly, and most viewers left before the product appeared.
What we made
40 ads over four weeks: five-second template reveals, motion demos and price-anchored statics.
The results
Return on ad spend rose 1.9x month on month, measured in Meta Ads Manager and their store analytics.
What's next
Testing bundle offers for the new year.