Example story: the brand and figures are illustrative, not a real client.
Ledgerline Bookkeeping · Service
Cost per lead down 42% with one sharp problem
Generic 'save time' ads became one specific, painful moment: the Sunday-night spreadsheet. Qualified leads got cheaper fast.
- Ads delivered
- 36
- Cost per lead
- −42%
- Period
- 6 weeks
The client
Ledgerline is a bookkeeping service for small UK businesses and sole traders.
The challenge
Their ads sounded like every competitor's, so leads were expensive and often unqualified.
What we made
36 ads over six weeks: problem-first statics, founder-to-camera explainers and a before-and-after month-end story.
The results
Cost per lead fell 42%, measured in their CRM, with more leads matching their ideal client.
What's next
Testing a self-assessment deadline angle for January.