Cost per purchase down 31% in six weeks

Northfield's best ads had been running for months and were wearing out. Weekly drops of fresh, creator-led ads brought their cost per purchase back down.

Ads delivered: 48
Cost per purchase: −31%
Period: 6 weeks

The client

Northfield Coffee sells single-origin coffee subscriptions online, mostly to home brewers aged 25 to 45 in the UK.

The challenge

Two ads had carried their Meta account for five months. Results were sliding every week, and the team had no time to make replacements.

What we made

48 ads over six weeks: creator-style unboxings, a cost-per-cup static and a first-sip hook, each built to test one idea.

The results

Cost per purchase fell 31% against the previous six weeks, measured in Northfield's own Meta Ads Manager. The first-sip hook became their new top ad.

What's next

Testing gift-subscription angles ahead of Christmas.